CASE STUDIES

Explore case studies to see how I helped businesses grow through strategic marketing, impactful content, and tailored solutions. Each project highlights the approach, the challenges tackled, and the results delivered.

HAWAIIAN GOAT COFFEE

hawaiiangoatcoffee.com

IG: hawaiiangoatcoffee

Services Provided:

Shopify Website Design & Development
Meta Catalog Integration
Packaging Design
Social Media Strategy
Content Creation
Branding

The Challenge

Hawaiian Goat Coffee was ready to scale beyond local sales and share their unique, small-batch coffee with a broader audience. They needed a professional online presence, cohesive branding, and an effective way to sell and promote their products online.

Solution

I partnered with Hawaiian Goat Coffee to create a full digital presence, starting with a custom-designed Shopify website that showcased their story, products, and mission. The site was built with both functionality and aesthetics in mind, user-friendly, mobile-optimized, and aligned with their island-grown brand identity.

To ensure seamless shopping experiences across platforms, I integrated their product catalog with Meta, enabling product tagging on Instagram and Facebook for direct-to-shop posts and ads.

I also developed and designed custom promotional gift boxes, combining beautiful packaging with a practical, shippable format to drive sales, especially during holidays and special events.

Finally, I crafted a social media strategy focused on consistency, storytelling, and brand voice. By establishing a recognizable aesthetic and content rhythm, I helped Hawaiian Goat Coffee build trust and connection with a growing online community.

The Results

A professional eCommerce store now serving both local and national customers
Streamlined product visibility across Meta platforms
Eye-catching packaging that elevated the brand’s perceived value
A consistent and cohesive social media presence that continues to attract and retain followers

PUA KA ILIMA SAILING &
KOHALA SAILING FOUNDATION

puakailimasailing.com

IG: puakailimasailing

Services Provided:

Website Redesign (Wix)
Social Media Setup & Strategy
Marketing & Community Outreach
Print Material Design
Email Marketing Setup & Management
Copywriting

The Challenge

Pua Ka Ilima Sailing Charters, a private sailing experience in Hawaii, and its nonprofit counterpart, Kohala Sailing Foundation, needed a refreshed digital presence to better reflect their dual mission: offering unforgettable sailing adventures while providing free youth sailing programs. Their online presence was outdated, and they lacked cohesive marketing systems to drive growth, engagement, and donations.

Solution

I began with a full Wix website redesign, creating a clean, user-friendly interface that effectively showcased both the charter services and nonprofit initiatives. The site was optimized for both storytelling and bookings, with clear navigation and engaging visuals.

From there, I launched and managed their social media presence from the ground up, developing a consistent visual brand and messaging strategy to increase local awareness and online visibility.

To support outreach and credibility, I designed brochures, business/review cards, and other print materials to distribute in the community and to guests on board.

I implemented an email marketing system, including segmented lists, automated responses, and regular newsletter creation, helping the organization stay top of mind with supporters, guests, and locals.

Through copywriting across platforms and active community engagement, I positioned Kohala Sailing as both a must-do experience for visitors and a community-driven foundation changing lives through sailing.

The Results

A modern, dual-purpose website that clearly communicates their mission and offerings
Active and growing social media channels with increased reach and engagement
A fully functioning email marketing system with regular campaigns and updates
Beautiful, on-brand print materials that convert guests into repeat customers and advocates
Strengthened local presence and community involvement for the nonprofit arm

CONNOR CLARK &
BLUE RYTHYM REVIVAL

ccbrrusa.com

IG: connorclark_bluerythymrevival

Services Provided:

Social Media Overhaul & Strategy
Consistent Content Creation & Scheduling
Follower Growth & Engagement
Brand Guidelines Development
Press Kit / Media Kit Design for Venue Outreach
Email Marketing System Setup

The Challenge

Connor Clark & Blue Rhythm Revival, a rising band with serious talent and a growing fanbase, needed a polished digital presence that matched their professional sound. While the music spoke for itself, their social media was inconsistent, branding unclear, and they didn’t have the tools they needed to pitch for larger gigs and festivals, or stay connected with their audience off social platforms.

Solution

I began by completely overhauling their social media presence, optimizing their profiles, updating bios and visuals, and creating a content strategy that aligned with their vibe and values. I then implemented a consistent posting schedule focused on show recaps, behind-the-scenes content, and interactive stories to build momentum and fan engagement.

To bring cohesion across their online presence, I created brand guidelines that outlined visual direction, tone of voice, and aesthetic rules to help maintain a professional and recognizable image.

I also designed a professional press kit/media kit, including high-quality photos, a compelling bio, key performance highlights, and booking contact information, giving them a powerful asset to use in venue outreach.

To support long-term fan connection and merch promotion, I set up their email marketing system, laying the foundation for regular newsletters, announcements, and exclusive content.

The Results

A cohesive and professional social media presence that reflects the band’s energy
Steady follower growth and increased engagement across platforms
A full press kit now used to successfully pitch for shows and festivals
Email marketing system in place to support future merch drops and fan updates
Stronger brand recognition that sets them apart in a competitive music scene

FREEDFORM HAWAII

freedform808.com

IG: freedformhawaii

Services Provided:

Social Media Management
Shopify Website Design & Development
Meta Catalog Integration

The Challenge

Freedform Hawaii, a local craft business rooted in handmade artistry and island culture, needed a professional online platform to match the quality and creativity of their work. Their brand had strong local recognition, but they lacked a streamlined online store and a consistent social media presence to help expand their audience and drive sales.

Solution

I designed and built a custom Shopify website that captured the spirit of Freedform's brand, clean, creative, and easy to navigate. The site was crafted to highlight their unique handmade pieces and encourage conversions through a smooth shopping experience.

To support social commerce and multi-channel sales, I integrated their inventory with Meta, enabling their products to be tagged and sold directly through Facebook and Instagram, increasing product visibility and simplifying the path to purchase.

I also took over social media management, developing a consistent posting strategy that showcased their products, creative process, and local roots, strengthening engagement and building community around the brand.